時尚·COSMOPOLITAN

時尚·COSMOPOLITAN

《COSMOPOLITAN》是全球著名、主要針對女性讀者的時尚類雜誌。該雜誌創辦於1886年,1905年出版業大亨威廉·赫斯特時價四十萬美金的價格(折合2006年現價約一千萬美金)將其收購。現時,包括中國大陸(中文名:《時尚》)、香港以及台灣地區(中文名:《柯夢波丹》),《COSMOPOLITAN》在全球有超過50個版本的雜誌出版發行。

  • 中文名稱
    時尚·COSMOPOLITAN
  • 語    言
    中文
  • 類    別
    時尚類
  • 創    辦
    1886年

刊物風格

時尚就是時尚

Trends is trend

時尚無需刻意定義它的啟始,

更無需徒勞探究未來的結論,

時尚就是時尚!

她世紀、她時尚的引領者

It is not necessary

to define the beginning of trends.

Also it is a waste of

time to look for

the conclusions of

the future.

Trends is trend.

《時尚·COSMOPOLITAN》

中國本土期刊市場上 名副其實的領導品牌

期刊優勢

憑藉國際出版集團優秀的著作權合作優勢,秉承在中國期刊市場13年的穩固發展基礎,擁有中國最具消費能力的女性讀者群,倚靠中國最具實力的期刊出版集團。

《時尚·COSMOPOLITAN》,成為中國本土期刊市場上名副其實的領導品牌。

《時尚·COSMOPOLITAN》集團與美國赫斯特出版集團合作誕生的《時尚·COSMOPOLITAN》關注中國女性的生活品質與心靈宮殿的構建,不僅以第一時間傳遞國內外最新的流行服飾、美容產品,更全方位展現和幫助中國女性的職業發展、情感健康和生活方式,真正成為其生活的密友、精神夥伴。

高雅、精緻的《時尚·COSMOPOLITAN》和大膽、風趣,有著118年歷史、52個全球版本的美國。

《時尚·COSMOPOLITAN》雜誌的有機結合,讓《時尚·COSMOPOLITAN》成為現代女性的最愛。你能成功,你能做到,我們將幫助你!--成為《時尚·COSMOPOLITAN》獨特、樂觀的聲音,鼓勵女性塑造積極進取、開放大膽的鮮明形象。

the leader of She-fashion in She-century

"Trends COSMOPOLITAN" is the leader of She-fashion in She-century. "Trends COSMOPOLITAN" has the advantage of excellent cooperation with the international publications group in the copyright. It was 13 years history in Chinese magazine market and also a female reader group who has a great expenditure ability in China, and moreover, she is supported by "Trends" the most influential

magazine group in China, therefore she is really a leader magazine brand in Chinese magazine market.

China Trends Group and The Hearst Corporation have a half-blood girl named "Trends COSMOPOLITAN". She cares about the life quality and also the spirit construction of Chinese female. She gives them the latest Chinese and international fashion trends, beauty products. On the other hand, she shows and helps them develop their career, keep their mental health and pursue fresh life style. So the "Trends COSMOPOLITAN" is not only a magazine but also an intimate friend and mental pal of Chinese female.

Elegant and elaborate "Trends" cooperate with American "COSMOPOLITAN" which is well known by its fearless, fun style and has 118 years history, 52 editions in the whole world. It makes "Trends COSMOPOLITAN" to be Chinese modern female's favorite. "You can succeed, you can do it, and we can help you." It is a special and optimistic voice of "Trends COSMOPOLITAN". It encourages female to

project an aggressive, open and bravery image.

系列介紹

《時尚·COSMOPOLITAN》

一本雜誌 一個品牌 一個家族

《時尚·COSMOPOLITAN》一直堅信,成就來源於不斷創新,並 在創新中傾斜著激情與夢想。

封面人物封面人物

經過13年的精心培植,無數優秀編輯人員的心血澆灌,《時尚·COSMOPOLITAN》秉承一貫的編輯風格與辦刊思想,同時不斷創新,以獨特的視角、敏銳的洞察,形成自成一體的品質和市場定位。

今天, 《時尚. COSMOPOLITAN》不僅是一本倡導風趣、大膽、韻味的女性雜誌,更成為一個充滿激情與創新的品牌,在中西文明交匯相融的滋養下,《時尚. COSMOPOLITAN》已經構建出屬於自己的家族版圖,率先展開單品牌延伸的整合策略,為客戶提供更全面的解決方案。

Mini Cosmo是 《時尚. COSMOPOLITAN》區別於競爭雜誌的獨特行銷方式。變換視角,從以市場為主導轉變為以讀者需求為導向,將提供最純粹閱讀樂趣為己任,壓縮雜誌尺寸,易於讀者隨身攜帶,滿足快節奏生活的閱讀習慣;相對低廉的市場價格是Mini Cosmo的又一取勝法寶,合理的定價吸引了更多的品牌潛在成長型年輕讀者群體,實實在在擴大發行量,且與 《時尚Cosmopolitan》讀者人群不重疊;限量發行的渠道行銷方式,在吸引更多年輕讀者同時,更促進主刊的發行量。Mini Cosmo尺寸變小,空間更廣。

a magazine a brand a family

"Trends COSMOPOLITAN" always believes that the creativity, enthusiasm and dream are the sources of success. Many good editors work hard for "Trends COSMOPOLITAN" during 13 years with consistent editorial style and thought. In the mean time, creativity,special opinion and acute observation makes "Trends COSMOPOLITAN" from a united quality and market position.

Today, "Trends COSMOPOLITAN" is not only a magazine for female, which advocates fun, fearless and female, but also an enthusiastic and creative brand. It gets nourishment from the eastern and western civilization. "Trends COSMOPOLITAN" has its own family tree. And the brand extension in strategic brand merger is executed at first. It can offer the all-around solutions for the clients.

Mini Cosmo is a strong marketing tool that makes Cosmopolitan stand out from other magazines. Mini Cosmo meets the requirement of readers as well as the need of the market. The mini size provides best convenience in carry and more fun in reading experience. Mini Cosmo doesn't only keep up with the fast pace of modern life but also foresee the growing market of young readers.The price attracts consumers with great potential purchase power who have never read Cosmopolitan The Mini Cosmo is best companion of Cosmopolitan so far. Mini Cosmo, smaller size, bigger market.

內容優勢

《時尚·COSMOPOLITAN》& Mini Cosmo

擁有最豐富的編輯內容

◇ 時裝FASHION

我們不僅以權威資訊傳遞時裝領域的最新潮流趨勢,更注重給中國女性以切實的指導,為她們追求高質量的時尚生活提供全方位服務。

同時以敏銳的視角發掘流行背後的東西,對瞬息變換的時尚發出《時尚·COSMOPOLITAN》自己的聲音。

◇ 美容·健康 BEAUTY·HEALTH

《時尚·COSMOPOLITAN》的女性追求身心由內而外的和諧與完美。我們以第一時間把品牌推出的美容、健康產品推薦給讀者,同時配以精心製作、創意獨特的圖片,和生動有趣的文字,使讀者在愉悅的閱讀中獲得身心的放鬆和切實的指導。

◇ 人物·社會 PEOPLE·SOCIETY

《時尚·COSMOPOLITAN》的女性擁有廣闊的視野和豐富的心靈,她們渴望走出家門,尋找自己成功的大門。《時尚·COSMOPOLITAN》關注現代女性的成長,關注變動的社會中女性遇到的新問題,傳遞時尚、健康的潮流、生活觀念和方式。

◇ 職場·情感 RELATIONSHIPS

在世界範圍內《COSMOPOLITAN》是一本公認的關於"關係"的最權威雜誌。《時尚·COSMOPOLITAN》關注現代女性的事業和感情發展,我們廣受歡迎的欄目"職場""愛""心靈捕手""心理試劑",讓現代女性在職業發展和兩性關係中尋求最佳支點,獲得雙重成功。

◇ 生活方式 LIFESTYLE

《時尚·COSMOPOLITAN》的女性永遠充滿好奇、追求精緻生活,懂得享受人生。所以我們的"文化"娛樂""旅遊""美食""派對"欄目將提供最

鮮活的城市娛樂文化大餐,反映新城市、新人類、新女性的生活。

◇ ONLY IN COSMO

《時尚·COSMOPOLITAN》之所以能成為最受中國白領女性歡迎的雜誌,高質量的內容是第一位的,有些內容你更是只能在COSMO里看到。

◇ 專欄作家專業指導

擁有一批高水準的專欄作家是一本雜誌實力的體現。《時尚·COSMOPOLITAN》就擁有一批資深的時尚流行、時裝美容、健康心理、職場、兩性關係專欄作家。他們極具專業水準和優美文筆的文章是《時尚·COSMOPOLITAN》能夠擁有一批忠實讀者的吸引力所在。

◇ COSMO MAN

雖然是女性雜誌,《時尚·COSMOPOLITAN》卻開闢了獨特的《COSMO MAN》刊中刊:男人心事、了解男人、我們愛他、有型男有趣的視角、幽默的文字讓女人能夠更加了解男人。

the most fruitful editorial content

FASHION

Not only do we provide the latest fashion trends with our authorized information, but also focus on providing the practical direction for their desire for high quality life, and service them in all aspects.

At the meantime, we dig deeply behind fashion, and make our own comments with our own voice on the changing trends.

BEAUTY·HEALTH

"Tremds Cosmopolitan" readers seek for the harmony and perfect mentally and physically.

We introduce the latest hairdressing, health caring products of all famous brands to our readers, and decorate them with vivid pictures and interesting articles, which makes the reading relaxing and instructive.

PEOPLE·SOCIETY

The female readers of "Trends Cosmopolitan" have got a wide vision on world fashions. They desire their own personal independence and implementation. "Trends Cosmopolitan" focuses on the lives of women, taking care of the problems that women may meet in this ever changing society, delivering the latest information about world fashion , as well as conveying the most fresh concept of healthy life.

RELATIONSHIPS

World-widely, the magazine Cosmopolitan has always been regarded as the authority in exploring human relationships. "Trends Cosmopolitan" focuses on both development of women career and love. Some of our most widely read column such as Career, Love, Mental view, Cosom Quiz, help women in finding the best balance between career and family, and gaining the success on both sides.

LIFESTYLE

Female readers of Trends Magazine are open minded to new life style. They always hope to take adventures in life and to pursue the most tasty life style and attitude in modern metropolis.

ONLY IN COSMO

The reason why Trends Cosmo became the most popular among white-collar women not only lies in it's high quality content, but also due to the unique content you can't find in any other magazines.

EXPERTS AND COLUMNIST

Owning a first-class columnist shows the standard of a magazine. Trends Cosmo has a high-leveled columnist expertised in fashion, cosmetics and relationships. Their beautiful articles and professional advices is another reason why she has such a big amount of loyal and stable readers.

COSMO MAN

Being the top female magazine, Trends Cosmo also has a special column for men: Guy Spy, His Viewpoint, Man We Love... Interesting articles

and humorous ideas can make women love men better.

專業期刊

《時尚·COSMOPOLITAN》系列專刊 SERIAL SPECIAL MAGAZINE

系列刊物 專業領域的期刊首選

對於高速增長的《時尚·COSMOPOLITAN》雜誌品牌,保持市場中的領跑地位是讀者和客戶對我們的希望。"價值創新"成為《時尚·COSMOPOLITAN》的嶄新方向。從2005年下就開始啟動的,以"雜誌書"為概念的COSMO系列專刊,將在特定的領域開拓更廣泛、更深入的空間,為讀者提供更專業而全面的內容,同時也為客戶提供更多的合作平台與機會。

serial special magazine the best choice in the professional field

"Trends COSMOPOLITAN" is the magazine brand, which is in a period of rapid growth. The readers and clients hope we will keep ahead in the market. So the value innovation is the new developing direction. Mook, which has been published since the latter half of 2005, is the new conception of the COSMO serial special magazine. It will develop more extensive and deeper fields. It will provide more professional and all-round contents for the readers and more cooperation platform and chances for the clients as well.

《COSMO明星專刊》"Trends COSMO Star"--像明星一樣時尚,和明星一起時尚!

Be like star, be with star!

用明星名流談論時尚及生活方式的態度雜誌,實現白領女性的明星夢想

服裝美容欄目集中明星名流最愛的服裝美容名表配飾等奢侈品牌;生活方式內容涉及明星名流最愛的美食、家居、名車、娛樂場所、度假勝地;話題欄目涉及明星名流的時尚話題,女性對奢侈品的內心糾葛,名人明星的生活態度;人物欄目採訪到一般媒體採訪不到的頂級明星名流,一線明星,年度大戲,富豪榜名人,全面直擊他們的心靈深處生活細節;資訊內容不同於網路上的花邊新聞,而是優雅地談論八卦,用時尚的腔調娛樂。5月、11月發行。

Cosmo Star is a magazine about attitude of stars. The office ladies will realize their own dream of being a star after reading it.

Fashion and Beauty highlights the luxurious brand of clothing, beauty, watches and accessories, and provides practical advice to office ladies who want to dress like a star. Lifestyle covers the topic of food, housing, cars, hot spots and holiday resort. Topic aims at top stars, which can't be easily reached, including most popular stars, key movies, fortune celebrities. The interviews go deep into their hearts to discovery more details. Information is different from the gossips from Internet. There are always elegant and entertaining stories talking about Vanity Fair. 90% of content will be Fashion and Beauty, lifestyle and Topic, and the rest will be Information.Publish in May, November.

《COSMO新娘專刊》"Trends COSMO Bride"--打造最時尚的新娘!Be the most fashionable bride!

在國際期刊市場上,以探討兩性關係見長的《時尚·COSMOPOLITAN》雜誌的副牌《COSMO BRIDE》多年來一直深受讀者歡迎,是各國待嫁的COSMO女郎們在籌備婚禮之際的閱讀首選。

用豐富的著作權資源和本土創造力為青睞COSMO的準新娘們奉上一本實用又養眼、頗具指導性又激發想像力的婚禮指南,深受讀者、特別是白領待嫁新娘喜愛。COSMO的品牌效應聚集了更多目標讀者;概念更前衛,視野更開闊,資訊更高端;圖片更精彩,文字更貼近,切中讀者的興趣點,指導性、實用性與欣賞性兼備,靈動大氣。3月、7月發行。

Cosmo has published two issues of Cosmo Bride since March of 2006. The international copyright resources and domestic creativity enable the will-be bride a practical and fascinating guide.

Cosmo Bride has following advantages comparing to other wedding magazines-Strong branding of Cosmo gathers the attention of readers; New concept, wild sight, various information is attractive to middle class bride; Fancy pictures and vivid text gives reading pleasure as well as life advice to target readers.Publish in March, July.

《COSMO服飾美容專刊》"Trends COSMO Style"--全面升級時尚!Keep up with Fashion!

面對日益豐富的時尚選擇,《CosmoStyle》要讓讀者了解時裝時尚背後的故事,閱讀對時尚的業內分析和報導,分享能夠幫助人們生活更加美好的時尚理念,在全面了解時尚,全面理解時尚的基礎上,幫助讀者全面升級自己的時尚。

時裝:在每年春夏、秋冬兩季之初,服飾美容專刊將最火熱的流行信息匯總篩選,包括時裝、配飾、珠寶的流行趨勢和新品以及實用的消費資訊,也將通過圖片和文字給讀者提供高端的實用搭配建議。美容:獻給時尚讀者們的美容高級讀本。與專刊相比定位更加深入專業,不光增添了對於美容業界背景的動態分析、對美容潮流的更詳細報導,加強了美容產品的高端實用推薦,是滿足高端讀者的品位之選。2月、9月發行。

Fashion: Cosmo Style provides varied information about fashion. Each year between spring and summer, autumn and winter Cosmo Style will select the hottest fashion news and shopping info and plus the most practical advice on how to mix and match through

pictures and text.

Today's fashion is not only about information and guide, also Cosmo Style tells the background story about fashion, analyzes the report on fashion industry and shares the new idea on living a quality life. Making our readers understand fashion and upgrade their sense of fashion is what we are approaching.Publish in February, September.

讀者群體

基本概述

《時尚·COSMOPOLITAN》讀者描述 READERS PROFILE

讀者描述 readers profile

《時尚·COSMOPOLITAN》的讀者是高學歷、高收入、高消費能力的女性群體。

"Trends COSMOPOLITAN"''s readers are women in High ducation, High income and High consumption.

讀者比例

GENDER

女性 Female 82.12%

男性 Male 17.88%

讀者年齡層分布 AGE

讀者教育水平 EDUCATION

讀者職業分布 OCCUPATIONS

企業/公司中、高層管理人士 Senior and middle management of company 36.9%

企業/公司職員 General staff 17.7%

私營業主 Entrepreneur 15.3%

專業人士 Professions 8.4%

政府公務員 employee in public service 7.8%

自由職業者 Freelancer 3.8%

學生 Student 6.5%

其它 Others 3.6%

讀者收入比

INCOME

平均個人月收入 Average monthly personal income 8195RMB

平均家庭月收入 Average monthly household income 19352RMB

讀者消費分析 CONSUMPTION ABILITY

在COSMO的高收入高消費高學歷女性讀者中,59.87%在公司擁有購買決策權,11.53%每年能夠支配的公司購買預算超過50萬元人民幣。

Among "Trends COSMOPOLITAN" female readers with high education, high income and high consumption,59.87% are purchase decision-makers in their company.11.53% can control a budget over RMB500, 000 (inc.) every year on average.

讀者忠誠比

READING LOYALTY(在100個《時尚Cosmopolitan》的讀者中,For one hundred readers"Trends COSMOPOLITAN",)

讀者每期閱讀率分析 READING RATE ON AVERAGE(平均每個月,Every month on average,)

28.4%的年齡在25-34歲,年收入10萬元以上,擁有大學本科以上學歷的讀者在閱讀《時尚·COSMOPOLITAN》,21.6%閱讀《時尚·COSMOPOLITAN》的讀者在公司擁有50萬元以上年購買決策權。

28.4%young readers between 25 and 34 years old, high level educated, with RMB100,000 income per year reading "Trends COSMOPOLITAN",21.6% readers who read "Trends COSMOPOLITAN" are purchase decision-maker in their companies and controll a budget over RMB500, 000 (inc.) every year on average.

讀者閱讀首選率排名 FIRST CHOICE READING RATE(如果讓100個人同時面對四本雜誌,只能選擇一種閱讀,For one hundred readers, if they can only choose one magazine to read among four magazines,)

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